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Sales Representatives
Unit Group

Sales Representatives represent companies to sell their goods and business services to wholesale and retail establishments. ICT and Technical Sales Representatives are excluded from this unit group.

ICT Sales Representatives are included in Unit Group 2252 ICT Sales Professionals. Technical Sales Representatives are included in Unit Group 2254 Technical Sales Representatives.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications and experience outlined below.

In Australia:

  • AQF Certificate II or III (ANZSCO Skill Level 4)

In New Zealand:

  • NZQF Level 2 or 3 qualification (ANZSCO Skill Level 4)

At least one year of relevant experience may substitute for the formal qualifications listed above. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Tasks Include:

  • promoting and selling their company’s goods and services such as building and plumbing supplies, business services, motor vehicle parts and accessories, and personal and household goods
  • acquiring and updating knowledge of employer’s and competitors’ goods and services, and market conditions
  • using directories and other sources to compile lists of prospective business clients
  • visiting clients and retail outlets to establish selling opportunities
  • quoting prices and credit terms, recording orders and arranging deliveries
  • following up clients and ensuring satisfaction with goods and services and resolving any problems
  • monitoring clients’ changing needs and competitor activity and reporting on these developments to sales and marketing management
  • preparing sales reports
  • maintaining and submitting records of business expenses incurred

Occupations in this unit group

  • 611311 - Sales Representative (Building and Plumbing Supplies)

    Represents their company in selling builders’ timber, and building and plumbing hardware and supplies to wholesale and retail establishments.

    Skill Level: 4

  • 611312 - Sales Representative (Business Services)

    Represents their company in selling financial, advertising and other business services.

    Skill Level: 4


    • Sales Representative (Advertising)
    • Sales Representative (Printing)
  • 611313 - Sales Representative (Motor Vehicle Parts and Accessories)

    Represents their company in selling motor vehicle parts and accessories to wholesale and retail establishments.

    Skill Level: 4

  • 611314 - Sales Representative (Personal and Household Goods)

    Represents their company in selling consumer goods, such as toys, sporting goods, books, stationery, hardware, floor coverings, furniture, textiles, clothing, footwear, toiletries and groceries, to wholesale and retail establishments.

    Skill Level: 4

  • 611399 - Sales Representatives nec

    This occupation group covers Sales Representatives not elsewhere classified.

    Skill Level: 4

    Occupations in this group include:

    • New Home Sales Consultant
    • Sales Representative (Jewellery and Watches)

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