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1231-11 Sales and Marketing Manager
Plans and directs the sales and marketing activities of an
organisation.
Skill Level:
The entry requirement for this occupation is a bachelor degree or at least 5 years experience.In some instances relevant experience is required in addition to the formal qualification.
Tasks Include:
- sets sales and marketing policy in consultation with other
managers
- plans sales and marketing operations including market
research, advertising, promotion, distribution, pricing and
selling
- organises and controls sales activities by setting product mix,
geographical sales areas and customer service standards
- irects merchandising methods and distribution policy by
coordinating the work of salespersons or organising agents
and distributors
- controls sales methods and arrangements by setting prices
and credit arrangements
- monitors customer service, invoicing, payments and
administration costs
- plans research work and monitoring of sales and marketing
activity to produce reports, give recommendations and
formulate changes
- directs the development of initiatives such as new products,
new marketing techniques, new advertising campaigns,
incentive bonus schemes and the dropping of unprofitable
products
- may control related activities such as distribution and transport
Specialisations:
Advertising Manager
Market Research Manager
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