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2221-17 Advertising Specialist
Plans, develops, coordinates and implements campaigns to
inform the organisation’s target market of the merits of
purchasing particular products, services and buying from the
organisation in general.
Skill Level:
The entry requirement for this occupation is a bachelor degree
or higher qualification. In
some instances relevant experience is required in addition to
the formal qualification.
Tasks Include:
- plans, develops and organises advertising policies and
campaigns to support sales objectives
- advises executives and clients on advertising strategies and
campaigns to reach target markets, creates consumer
awareness and effectively promotes the attributes of products
and services
- gives or takes briefings on the advertising goals for a product
or range of products, incorporating instruments such as logos,
jingles, packaging, store signs, billboards and sales leaflets
- coordinates advertising campaign production within time and
budget constraints, involving various specialised activities such
as artwork, copywriting, media scripting, television and film
production and media placement
- evaluates advertising projects, including quality control and
subsequent market reach and sales effectiveness
- liaises with various participants in the advertising industry to
maintain an awareness of relevant developments and trends,
and assess their impact on specific products or services
- contributes to publicity, promotions and public relations
activities supporting advertising campaigns
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