CANADIAN IMMIGRATION NEWS

Canada an Ideal Tourist Destination

Monday, 17 November 2008

Canada has jumped from the world's 12th most respected country brand to No. 2. The ranking comes from the Country Brand Index by FutureBrand of New York, NY.

FutureBrand ranked Canada No. 12 in 2006; last year, No. 6; and for 2008, Canada hit No. 2, while Australia took the top spot.

"It's proof the 'Canada. Keep exploring' tourism brand, developed four years ago in collaboration with Canada's tourism sector, is sound, solid and working," said Michele McKenzie, CTC (Canadian Tourism Commission) president and CEO.

This ranking comes on the heels of other significant brand recognition - the influential Lonely Planet guide book publisher recently named Canada one of the Top 10 Countries for 2009, describing it as a place of "life-changing experiences, festivals and events, and cosmopolitan, cultured and foodie-filled cities."

The Canadian Tourism Commission in its 2009 global marketing strategy, has chosen to focus on inspiring travellers to choose Canada as their next vacation destination. CTC is showcasing the emotion of real travellers having profound personal Canadian travel experiences, and is bringing these to life in its first-ever global TV and internet campaign.

Included in this campaign are a series of video clips shot by actual visitors to Canada. Great moments include an adventure-seeker "ziplining" above a raging creek in Whistler, BC-home to several events during the Vancouver 2010 Olympic and Paralympic Winter Games, and awestruck nature lovers watching a collapsing iceberg off Newfoundland. The CTC has started airing the 15-second clips as broadcast TV spots and online videos in selected markets. The videos are designed to "create a movie about Canada" in the viewers' minds.

"Exposure like this comes only once in a lifetime; collectively with our tourism industry, we will take Canada from cold to cool-and show the world that this is where great stories happen, and the time to visit is now" said Mckenzie.

If you are interested in Visas to Canada, contact Migration Expert for information and advice on which visa is best suited to you. You can also try our visa eligibility assessment to see if you are eligible to apply for a visa to Canada.