|
2221-11 Public Relations Officer
Corporate Affairs Officer
Plans, develops, coordinates and implements programs of
information dissemination to create an understanding and a
favourable view of an organisation, its products, services and
role in the community.
Skill Level:
The entry requirement for this occupation is a bachelor degree
or higher qualification. In
some instances relevant experience is required in addition to
the formal qualification.
Tasks Include:
- plans and organises publicity campaigns and assigns tasks to
researchers and publicity writers
- prepares and controls the issue of news and press releases
- commissions and obtains photographs and other illustrative
material
- appraises and revises material submitted by publicity writers,
photographers, illustrators and others
- selects written material, photographs and illustrations to
create favourable publicity
- undertakes and commissions public opinion research,
analyses the findings and plans public relations campaigns
- organises special exhibitions, seminars, entertainment,
competitions and social functions to promote goodwill and
favourable publicity
- represents organisations and arranges executive interviews
with publicity media
- attends business, social and other functions to promote the
organisation
- advises executives on the public relations implications of their
policies, programs and practices
- may coordinate and oversee the preparation of staff magazines
and other internal communications
Specialisations:
Press Officer
Promotions Officer
|
