SALES/MARKETING/ADVERTISING

2221-13 Marketing Specialist
Marketing Officer
Marketing Co-ordinator

Identifies market opportunities and advises on the development, coordination and implementation of plans for the pricing and promotion of an organisation’s products or services

Skill Level:

The entry requirement for this occupation is a bachelor degree or higher qualification. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

• supports business growth and development through the preparation and execution of marketing objectives, policies and programs
• undertakes and commissions market research to identify market opportunities for new and existing products and services
• evaluates the competitive environment and the positioning of existing products and services relative to their product life cycles
• advises on all elements of the marketing mix including products and services, pricing, advertising and sales promotion, selling and distribution channels
• prepares sales and marketing forecasts, assists executives in the preparation of divisional marketing plans, and coordinates marketing plans for overall business
• coordinates and participates in product development and management, through initial product concept and testing to ongoing monitoring of market success
• liaises with suppliers, customers and other agencies to ensure the organisation is well informed on changing market conditions and trends
• may evaluate and promote export opportunities and monitor associated trading conditions
  Specialisations:
  Product Manager
  Sales Promotion Officer