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2534-19 Copywriter
Designs and composes written material to advertise products or
services.
Skill Level:
The entry requirement for this occupation is a bachelor degree
or higher qualification. In
some instances relevant experience is required in addition to
the formal qualification.
Tasks Include:
- studies products to establish the principal selling features
- defines themes, style and length of copy with client
- develops ideas and concepts in conjunction with the art
director to sell products
- presents ideas and concepts to clients
- plans and writes text and headlines for brochures and press
releases
- writes advertisements for press, radio, television, cinema
screens, billboards, catalogues and shop displays
- may name products, write copy for packaging, and write other
sales and promotional material
- may write scripts for radio and television announcers to
provide continuity for broadcasts
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